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  • Hands-on involvement of experienced senior researchers at all stages

  • Clear, transparent and timely communication

  • Team collaboration and encouragement of your own involvement

  • A demonstration of our passion for research and curiosity about people

An experienced team with a hands-on style

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Jamie Waskey

Research Director

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Jamie has been working in the field of qualitative research for 15 years, 14 of which have been in the MENA region. Jamie enjoys helping her clients make decisions, develop strategies and innovate through empathizing with and understanding people better. Prior to forming Wellspring, Jamie led YouGov’s qualitative team in the Middle East. She is an expert in motivational research and has worked across a variety of sectors including FMCG, leisure, travel and tourism, fashion apparel, luxury, automotive, financial services and media amongst others. Jamie holds an undergraduate degree from Georgia Institute of Technology and a Master’s in International Business from Georgia State University in the USA.

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Milos Bugarcic

Research Director

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I started my market research career in Synovate 12 years ago driven by curiosity and the feeling that I was in the ‘center of happening’ working for the brands I appreciated and, in some cases, actually loved (Heineken, Nestle – you know I’m talking about you!). Now with a few years under my belt, I am excited about connecting the dots and uncovering truth – the real consumer perspective and what it means for brands. This still gives me goosebumps. When we formed Wellspring we decided that we will always look for the truth and never make compromises – through design thinking philosophy and contextual research. I hold a degree in Psychology and have always been passionate about social psychology and psychology of consumers. In my free time I play with my kid and with a guitar when he allows me.

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Silviu Matei, PhD.

Data Analytics Director

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Silviu brings in 20+ years of expertise in analytics and quantitative research. He wears more than one hat, combining university teaching and analytics in the corporate world. Silviu has worked for NYUAD, YouGov and Kantar TNS in Europe and the MENA region. Silviu has a PhD in Political Science from Sciences Po, France. He is a real number cruncher and is passionate about using data and statistics to extract knowledge about consumers and forecast the market dynamics. To date, Silviu has conducted/ supervised more than 3,000 research studies - strategic and tactical - using online and offline methodologies.

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Research Manager

Shruti Sardesai

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Shruti enjoys telling a good story and sees research as a dynamic narrative tool. This led her to the field of market research, where she aspires to connect with clients whilst telling their respective stories. ​Shruti previously worked with non-profit organizations in the Gulf region, where she managed regionally-oriented programs involving research and analysis, report writing, stakeholder/funder management, communications management, and event development. Shruti has also authored Gulf-focused publications on corporate governance and women in business leadership, and published articles in the social interest and lifestyle categories on international digital platforms. ​ Shruti holds a BA International Studies from the American University of Sharjah, and a Master of Global Affairs degree from the University of Toronto.

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